Launched is a U.S.-based company that was launched in 2010 by Ron Rudzin and Ricky Joshi. Their goal was to replace the confusing and sometimes exhausting atmosphere of a traditional mattress store with an online, 24/7 customer oriented experience that gave people a no-pressure home trial.
As Rudzin stated: “We wanted to offer the best service and the best products, and treat customers in a way that they hadn’t seen in the mattress industry in my lifetime.”
Today, Saatva is one of the leading premier mattress companies known for their luxury mattresses and bedding. Their namesake model was the initial springboard into the industry, and showcased an upgraded, eco-friendly, comfortable, coil-on-coil innerspring mattress. In addition to this, they also sell other well-known mattress models, including the all-foam Loom & Leaf, the Latex Zenhaven, the Latex Hybrid Saatva and the Solaire Adjustable.
Beyond their devotion to creating high-quality products at reasonable prices, the brand is also deeply committed to supporting communities. Saatva partners with a couple of organizations, including the non-profit group, Austin Pathways to provide mattresses and bedding to the newly housed. They also work with education nonprofit PENCIL, to provide mentorship and education on potential career paths across their business.
Saatva uses materials that are 100% sourced locally in America. They maximize American craftsmanship across 19 independent factories and 145 fulfillment centers across the country.